A Delightful Styrian Journey in the Thermen- & Vulkanland region

The Vulkanland Route 66

On the Vulkanland Route 66 – A Delightful Styrian Journey you can discover the region's culinary delights. While Route 66 in the USA is associated with endless expanses, its namesake in the Thermen- & Vulkanland region offers an incredible density of culinary and artisanal highlights.

Along and in the immediate vicinity of the 80-kilometer-long Federal Highway 66, you will find what is probably the highest concentration of adventure factories and authentic family businesses, where guests can sample local delicacies, linger, and purchase souvenirs.

On the Vulkanland Route 66 – A Delightful Styrian Journey, the culinary string of pearls in the heart of Europe – you are literally on the trail of enjoyment. Every kilometer reveals new temptations in the seemingly endless culinary worlds of experience: 90 signs of joie de vivre, 53 adventure factories, and 22 adventure shopping businesses in one of the most livable regions in Europe.

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few.

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers.

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

A delightful styrian journey

There are currently 19 certified adventure shopping worlds along the Vulkanland Route 66, offering products exclusively from the region, and 53 equally certified adventure manufacturers, where visitors are not only allowed but also encouraged to feast and sample the products produced there in addition to touring the production facilities.

vulkanland route 66 on google maps

View the Vulkanland Route 66 – A Delightful Styrian Journey on Google Maps and plan your trip.

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Culinary delights close enough to taste!

See – Taste – Enjoy: The Vulkanland Route 66 – A Delightful Styrian Journey stands for the highest density of culinary experiences – probably worldwide! Countless manufacturers open their doors to visitors and let them participate in the creation of regional specialties.

vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "signs of joie de vivre (LEBENSLUSTZEICHEN)"

In addition to countless culinary discoveries, the Vulkanland Route 66 – A Delightful Styrian Journey also offers artistic interventions. Around 90 “signs of joie de vivre,” which visually resemble place name signs, adorn the Vulkanland Route 66 – Road of Joie de Vivre and amaze, amuse, or even inspire dreamers. The internationally renowned staging expert Andreas Stern is responsible for the artistic presentation.

All Member Companies

Discover all the member businesses of the Vulkanland Route 66. A culinary diversity that invites you to marvel, discover, and taste.

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A special living space

The Vulkanland Route 66 – A Delightful Styrian Journey stretches across southeastern Austria from Ilz via the district capital Feldbach to Bad Radkersburg in the south. Coming from the southwest, this culinary string of pearls in the heart of Europe leads from St. Veit in southern Styria to Bad Radkersburg, near the Slovenian border.